You guys, I'm so excited! My Pinterest account is looking so good, and my engagement stats are way up! I have had beautiful boards, full of amazing content, for years, but I always felt I was only doing it for myself. Now, my Pinterest account really feels like it is a true representation of my brand. I would like to give a shout-out to Buzzing Creatives and their wonderful Pinterest optimization course. Please give me a follow over on Pinterest, and if you would like to have your own set of custom board covers - let's talk!
branding a business
Rebranding Journey Home Made In 2018
Current Events, Journey Home MadeComment
I decided to do a bit of rebranding with Journey Home Made. New year, new look. I feel this is a much more cohesive representation of me, my buslife, and my creative endeavors. I was so inspired by figuring out a look, color palette, and general vibe that I felt was "me". These really are my favorite things. It kind of surprises me how feminine it all looks when gathered together, because I'm not the most girly-girl. I've always been a bit of a tomboy, and I joke that I have some dude-like tendencies, but there is no denying I love pretty stuff. So, I am going to embrace the pretty, and run with it.
I decided to incorporate soft watercolor washes, my beloved neutral color palette, lots of texture (including my styling surfaces), ethereal imagery (I do love a cloud photo), natural elements, artistic bits, and a comfy vibe to tie it all together. I poured through my photo library looking for the photographs that resonated with me the most, and based my color palette on the colors that appeared most often. Of course neutrals, and soft whites made regular appearances, along with the blush tones of a desert landscape, blues of the ocean and sky, and shades of green found in nature.
I hope you enjoy the new branding!